Hotel marketing strategies for 1992: uniqueness or me-tooism
Moutinho, L.
Hotel marketing strategies for 1992: uniqueness or me-tooism - Built Environment 12(5) 138-145(4) .
Report on strategic marketing and how it is applied to the hospitality industry and the effect of 1992 hype. New operating environments are assessed together with global developments. Key implications in relation to positioning strategy are screened. Suggestions of marketing responses for small hotels are examined.
Hotel marketing strategies for 1992: uniqueness or me-tooism - Built Environment 12(5) 138-145(4) .
Report on strategic marketing and how it is applied to the hospitality industry and the effect of 1992 hype. New operating environments are assessed together with global developments. Key implications in relation to positioning strategy are screened. Suggestions of marketing responses for small hotels are examined.