Hotel marketing strategies for 1992: uniqueness or me-tooism (Record no. 23096)

MARC details
000 -LEADER
fixed length control field 00769cab a2200181 4500
001 - CONTROL NUMBER
control field ABS42194
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090401t xxu||||| |||| 00| 0 eng d
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u35230
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moutinho, L.
245 ## - TITLE STATEMENT
Title Hotel marketing strategies for 1992: uniqueness or me-tooism
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 0
490 ## - SERIES STATEMENT
Series statement Built Environment
Volume/sequential designation 12(5) 138-145(4)
520 ## - SUMMARY, ETC.
Summary, etc. Report on strategic marketing and how it is applied to the hospitality industry and the effect of 1992 hype. New operating environments are assessed together with global developments. Key implications in relation to positioning strategy are screened. Suggestions of marketing responses for small hotels are examined.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element LEISURE AND RECREATION
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
c (OCLC) 04/03/1997
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 14/09/1999   ABS42194 35230-1001 06/08/2019 1 06/08/2019 Journal article