Marketing your firm`s valuation expertise: a diagnosis and prescription for more business

Baen, J.S.

Marketing your firm`s valuation expertise: a diagnosis and prescription for more business - 1991 - New Zealand Valuers` Journal March 1991, 8-11(4) .

From New Zealand practice, considers how valuation services can be marketed comparing the approaches of two companies, one a well established company with a long client list and the other a relative newcomer.


MARKETING