Promoting the QS
Greenhalgh, B.
Promoting the QS - 1987 - Chartered Quantity Surveyor 10(2) October 1987, 16(1) .
Identifies five main objectives of promotion ,and examines how these objectives will change depending on the circumstances of the promotion involved. Shows how the promotion tools will be affected by; consumer attitudes, motive for purchase and the buying process before considering the methods of promotion available to the QS firm - personal contact, public relations and advertising.
MARKETING
Promoting the QS - 1987 - Chartered Quantity Surveyor 10(2) October 1987, 16(1) .
Identifies five main objectives of promotion ,and examines how these objectives will change depending on the circumstances of the promotion involved. Shows how the promotion tools will be affected by; consumer attitudes, motive for purchase and the buying process before considering the methods of promotion available to the QS firm - personal contact, public relations and advertising.
MARKETING