Promoting the QS
Language: English Series: Chartered Quantity Surveyor ; 10(2) October 1987, 16(1)Publication details: 1987Subject(s): Summary: Identifies five main objectives of promotion ,and examines how these objectives will change depending on the circumstances of the promotion involved. Shows how the promotion tools will be affected by; consumer attitudes, motive for purchase and the buying process before considering the methods of promotion available to the QS firm - personal contact, public relations and advertising.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS38343 (Browse shelf(Opens below)) | 1 | Available | 10033-1001 |
Identifies five main objectives of promotion ,and examines how these objectives will change depending on the circumstances of the promotion involved. Shows how the promotion tools will be affected by; consumer attitudes, motive for purchase and the buying process before considering the methods of promotion available to the QS firm - personal contact, public relations and advertising.