Marketing: an issue for facilities managers?
Toland, S.
Marketing: an issue for facilities managers? - 2000 - Facilities Management 7(10) September 2000, 10-11(2) .
Argues the case for using a marketing strategy in facilities management. Covers the processes of marketing, targets, selling points and how to inform others of your intentions.
FACILITIES MANAGEMENT
MARKETING
TARGETS
MARKETING STRATEGY
Marketing: an issue for facilities managers? - 2000 - Facilities Management 7(10) September 2000, 10-11(2) .
Argues the case for using a marketing strategy in facilities management. Covers the processes of marketing, targets, selling points and how to inform others of your intentions.
FACILITIES MANAGEMENT
MARKETING
TARGETS
MARKETING STRATEGY