Image is everything in business
Fairs, M
Image is everything in business - 2001 - Building 266(8183) 4 May 2001, 52-54(3) .
Considers the role of PR in the construction industry. Using the example of Arup and the Millennium Bridge project, argues that good PR can save the reputation of construction companies who are suffering from negative media attention. Suggests that the construction industry needs to realise the importance of positive communication, with PR being a more cost-effective method than marketing or advertising. Provides examples of the London Eye, the Millennium Dome and Walsall Bus Station to highlight the positive and sometimes negative effects of PR.
PUBLIC RELATIONS
COMMUNICATION
CONSTRUCTION INDUSTRY
CONSTRUCTION PROJECTS
IMAGE
REPUTATION
Image is everything in business - 2001 - Building 266(8183) 4 May 2001, 52-54(3) .
Considers the role of PR in the construction industry. Using the example of Arup and the Millennium Bridge project, argues that good PR can save the reputation of construction companies who are suffering from negative media attention. Suggests that the construction industry needs to realise the importance of positive communication, with PR being a more cost-effective method than marketing or advertising. Provides examples of the London Eye, the Millennium Dome and Walsall Bus Station to highlight the positive and sometimes negative effects of PR.
PUBLIC RELATIONS
COMMUNICATION
CONSTRUCTION INDUSTRY
CONSTRUCTION PROJECTS
IMAGE
REPUTATION