Image is everything in business (Record no. 67047)

MARC details
000 -LEADER
fixed length control field 01145cam a2200241 4500
001 - CONTROL NUMBER
control field ABS63926
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000000n2001 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u112646
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fairs, M
245 ## - TITLE STATEMENT
Title Image is everything in business
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2001
490 ## - SERIES STATEMENT
Series statement Building
Volume/sequential designation 266(8183) 4 May 2001, 52-54(3)
520 ## - SUMMARY, ETC.
Summary, etc. Considers the role of PR in the construction industry. Using the example of Arup and the Millennium Bridge project, argues that good PR can save the reputation of construction companies who are suffering from negative media attention. Suggests that the construction industry needs to realise the importance of positive communication, with PR being a more cost-effective method than marketing or advertising. Provides examples of the London Eye, the Millennium Dome and Walsall Bus Station to highlight the positive and sometimes negative effects of PR.
590 ## - LOCAL NOTE (RLIN)
Local note ABS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLIC RELATIONS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element COMMUNICATION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CONSTRUCTION INDUSTRY
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CONSTRUCTION PROJECTS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element IMAGE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element REPUTATION
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element BUILT ENVIRONMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 17/05/2001   ABS63926 112646-1001 06/08/2019 1 06/08/2019 Journal article