How CRM can serve business better
Wilson, E.
How CRM can serve business better - 2001 - Net Profit (53) May 2001, 10-11(2) .
Outlines why customer relationship management (CRM) is becoming an increasingly important issue for companies looking to the Internet as a means to save costs while improving services. Notes that the best way to define CRM is to consider its three stages, integration of customer data, updating it and using it to anticipate demand, but warns that its benefits are soft and can only be realised over the long-term. Compares the benefits of purchasing off the shelf software, developing applications in house or outsourcing CRM to specialists.
CUSTOMER CARE
CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS
E-COMMERCE
INTERNET
SOFTWARE PACKAGES
How CRM can serve business better - 2001 - Net Profit (53) May 2001, 10-11(2) .
Outlines why customer relationship management (CRM) is becoming an increasingly important issue for companies looking to the Internet as a means to save costs while improving services. Notes that the best way to define CRM is to consider its three stages, integration of customer data, updating it and using it to anticipate demand, but warns that its benefits are soft and can only be realised over the long-term. Compares the benefits of purchasing off the shelf software, developing applications in house or outsourcing CRM to specialists.
CUSTOMER CARE
CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS
E-COMMERCE
INTERNET
SOFTWARE PACKAGES