How CRM can serve business better (Record no. 67278)

MARC details
000 -LEADER
fixed length control field 01177cam a2200241 4500
001 - CONTROL NUMBER
control field ABS64105
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000000n2001 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u113032
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wilson, E.
245 ## - TITLE STATEMENT
Title How CRM can serve business better
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2001
490 ## - SERIES STATEMENT
Series statement Net Profit
Volume/sequential designation (53) May 2001, 10-11(2)
520 ## - SUMMARY, ETC.
Summary, etc. Outlines why customer relationship management (CRM) is becoming an increasingly important issue for companies looking to the Internet as a means to save costs while improving services. Notes that the best way to define CRM is to consider its three stages, integration of customer data, updating it and using it to anticipate demand, but warns that its benefits are soft and can only be realised over the long-term. Compares the benefits of purchasing off the shelf software, developing applications in house or outsourcing CRM to specialists.
590 ## - LOCAL NOTE (RLIN)
Local note ABS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CUSTOMER CARE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CUSTOMER RELATIONSHIP MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element E-COMMERCE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element INTERNET
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SOFTWARE PACKAGES
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT-BUSINESS MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 12/06/2001   ABS64105 113032-1001 06/08/2019 1 06/08/2019 Journal article