Sell the region before the product

Osbourne, H.

Sell the region before the product - 2001 - Estates Gazette (0122) 2 June 2001, 136-137(2) .

Investigates the role played by Marketing Manchester, a public-private organisation made up of fee-paying members including surveyors and the Chamber of Commerce, in attracting investment into the Manchester. Agents partnering with the organisation claim that by promoting the city Marketing Manchester makes it easier for them to attract buyers and tenants. An added benefit is the chance to interact with MIDAS, the Manchester Investment and Development Agency Service, another partner seeking to introduce overseas companies to Manchester and act as a go-between for developers and authorities.


COMMERCIAL SECTOR
INWARD INVESTMENT
MANCHESTER
MANCHESTER INVESTMENT AND DEVELOPMENT AGENCY SERVICE
MARKETING
MARKETING MANCHESTER
MIDAS
PARTNERSHIPS