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Sell the region before the product

By: Series: Estates Gazette ; (0122) 2 June 2001, 136-137(2)Publication details: 2001Subject(s): Summary: Investigates the role played by Marketing Manchester, a public-private organisation made up of fee-paying members including surveyors and the Chamber of Commerce, in attracting investment into the Manchester. Agents partnering with the organisation claim that by promoting the city Marketing Manchester makes it easier for them to attract buyers and tenants. An added benefit is the chance to interact with MIDAS, the Manchester Investment and Development Agency Service, another partner seeking to introduce overseas companies to Manchester and act as a go-between for developers and authorities.
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Item type Current library Call number Copy number Status Barcode
Journal article London Journal article X113145 (Browse shelf(Opens below)) 1 Available 113145-1001

Investigates the role played by Marketing Manchester, a public-private organisation made up of fee-paying members including surveyors and the Chamber of Commerce, in attracting investment into the Manchester. Agents partnering with the organisation claim that by promoting the city Marketing Manchester makes it easier for them to attract buyers and tenants. An added benefit is the chance to interact with MIDAS, the Manchester Investment and Development Agency Service, another partner seeking to introduce overseas companies to Manchester and act as a go-between for developers and authorities.