New image for our dirty old towns
Dutton, C
New image for our dirty old towns - 2001 - Regeneration and Renewal 22 June 2001, 16-17(2) .
Argues that innovative marketing of towns and cities is an effective way to encourage investment in regeneration schemes. Provides examples of how creative marketing of landmarks can change perceptions of deprived areas: in Birmingham the former Fort Dunlop complex was transformed with an artist's impressions of future developments; and elevated motorways in Sandwell provide audiences for commercial advertisers which in turn pays for the marketing of local initiatives. Also discusses the regeneration of Peckham and the role of residents in the Bellenden Renewal Area.
URBAN REGENERATION
REGENERATION SCHEMES
DEPRIVED AREAS
MARKETING
ADVERTISING
LANDMARK
PECKHAM
BIRMINGHAM
LEEDS
SANDWELL
New image for our dirty old towns - 2001 - Regeneration and Renewal 22 June 2001, 16-17(2) .
Argues that innovative marketing of towns and cities is an effective way to encourage investment in regeneration schemes. Provides examples of how creative marketing of landmarks can change perceptions of deprived areas: in Birmingham the former Fort Dunlop complex was transformed with an artist's impressions of future developments; and elevated motorways in Sandwell provide audiences for commercial advertisers which in turn pays for the marketing of local initiatives. Also discusses the regeneration of Peckham and the role of residents in the Bellenden Renewal Area.
URBAN REGENERATION
REGENERATION SCHEMES
DEPRIVED AREAS
MARKETING
ADVERTISING
LANDMARK
PECKHAM
BIRMINGHAM
LEEDS
SANDWELL