New image for our dirty old towns (Record no. 67558)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01241cam a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | X113395 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000000n2001 000 0 eng u |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) u113395 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dutton, C |
| 245 ## - TITLE STATEMENT | |
| Title | New image for our dirty old towns |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2001 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Regeneration and Renewal |
| Volume/sequential designation | 22 June 2001, 16-17(2) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Argues that innovative marketing of towns and cities is an effective way to encourage investment in regeneration schemes. Provides examples of how creative marketing of landmarks can change perceptions of deprived areas: in Birmingham the former Fort Dunlop complex was transformed with an artist's impressions of future developments; and elevated motorways in Sandwell provide audiences for commercial advertisers which in turn pays for the marketing of local initiatives. Also discusses the regeneration of Peckham and the role of residents in the Bellenden Renewal Area. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | URBAN REGENERATION |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | REGENERATION SCHEMES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | DEPRIVED AREAS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | LANDMARK |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PECKHAM |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BIRMINGHAM |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | LEEDS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SANDWELL |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | REGENERATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | London | London | Journal article | 03/07/2001 | X113395 | 113395-1001 | 06/08/2019 | 1 | 06/08/2019 | Journal article |