The sky's the limit
Osborne, H
The sky's the limit - 2001 - Estates Gazette (0129) 21 July 2001, 104-105(2) .
Examines the effect good marketing has on retail property, such as adding value. In the US greater importance is placed on marketing shopping centres while in the UK it is underexploited. However, the Retail Marketing Group aims to change attitudes by raising standards and the status of retail marketing.
MARKETING
SHOPPING CENTRES
RETAIL POLICY
The sky's the limit - 2001 - Estates Gazette (0129) 21 July 2001, 104-105(2) .
Examines the effect good marketing has on retail property, such as adding value. In the US greater importance is placed on marketing shopping centres while in the UK it is underexploited. However, the Retail Marketing Group aims to change attitudes by raising standards and the status of retail marketing.
MARKETING
SHOPPING CENTRES
RETAIL POLICY