The sky's the limit
Series: Estates Gazette ; (0129) 21 July 2001, 104-105(2)Publication details: 2001Subject(s): Summary: Examines the effect good marketing has on retail property, such as adding value. In the US greater importance is placed on marketing shopping centres while in the UK it is underexploited. However, the Retail Marketing Group aims to change attitudes by raising standards and the status of retail marketing.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS64343 (Browse shelf(Opens below)) | 1 | Available | 114194-1001 |
Examines the effect good marketing has on retail property, such as adding value. In the US greater importance is placed on marketing shopping centres while in the UK it is underexploited. However, the Retail Marketing Group aims to change attitudes by raising standards and the status of retail marketing.