More than an ad hoc tool
Tasso, K.
More than an ad hoc tool - 2001 - Estates Gazette (0141) 13 October 2001, 168(2) .
Examines marketing in the property sector. Refers to a recent survey of Estates Gazette readers who were solicited on their views of the state of marketing. 40% of respondents thought that marketing was improving while the same number believed it was similar to before. Looks at the biggest issues facing the property sector with relation to the marketing challenges. Concludes that opinion is divided about the state of marketing but some encouraging signs are present such as many respondents reporting that budgets had remained the same as last year.
MARKETING
BUSINESS PLANNING
INTERNET MARKETING
PROPERTY MARKET
More than an ad hoc tool - 2001 - Estates Gazette (0141) 13 October 2001, 168(2) .
Examines marketing in the property sector. Refers to a recent survey of Estates Gazette readers who were solicited on their views of the state of marketing. 40% of respondents thought that marketing was improving while the same number believed it was similar to before. Looks at the biggest issues facing the property sector with relation to the marketing challenges. Concludes that opinion is divided about the state of marketing but some encouraging signs are present such as many respondents reporting that budgets had remained the same as last year.
MARKETING
BUSINESS PLANNING
INTERNET MARKETING
PROPERTY MARKET