More than an ad hoc tool (Record no. 68596)

MARC details
000 -LEADER
fixed length control field 01090cam a2200217 4500
001 - CONTROL NUMBER
control field ABS64734
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 011017n2001 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u115176
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tasso, K.
245 ## - TITLE STATEMENT
Title More than an ad hoc tool
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2001
490 ## - SERIES STATEMENT
Series statement Estates Gazette
Volume/sequential designation (0141) 13 October 2001, 168(2)
520 ## - SUMMARY, ETC.
Summary, etc. Examines marketing in the property sector. Refers to a recent survey of Estates Gazette readers who were solicited on their views of the state of marketing. 40% of respondents thought that marketing was improving while the same number believed it was similar to before. Looks at the biggest issues facing the property sector with relation to the marketing challenges. Concludes that opinion is divided about the state of marketing but some encouraging signs are present such as many respondents reporting that budgets had remained the same as last year.
590 ## - LOCAL NOTE (RLIN)
Local note ABS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS PLANNING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element INTERNET MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PROPERTY MARKET
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element PROPERTY MANAGEMENT
9 (RLIN) 6262
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 17/10/2001   ABS64734 115176-1001 06/08/2019 1 06/08/2019 Journal article