The hard sell
Nabarro, R
The hard sell - 2001 - Property Week 66(40) 5 October 2001, 52-56(5) .
Special feature looking at ways the property industry can improve its image and lobby government more effectively. Includes views from property organisations, including the RICS which is sceptical about the success of an all-purpose lobbying organisation. Acknowledges the efforts of the RICS to promote the industry, but argues that a new umbrella marketing body is needed. Includes ideas of a property logo and advice from Saatchi & Saatchi and illustrates how the Property Council of Australia has been successful in lobbying for a reduction in stamp duty.
PROPERTY INDUSTRY
IMAGE
LOBBYING
LOGOS
MARKETING
RICS
STAMP DUTY
PROPERTY ISSUES
The hard sell - 2001 - Property Week 66(40) 5 October 2001, 52-56(5) .
Special feature looking at ways the property industry can improve its image and lobby government more effectively. Includes views from property organisations, including the RICS which is sceptical about the success of an all-purpose lobbying organisation. Acknowledges the efforts of the RICS to promote the industry, but argues that a new umbrella marketing body is needed. Includes ideas of a property logo and advice from Saatchi & Saatchi and illustrates how the Property Council of Australia has been successful in lobbying for a reduction in stamp duty.
PROPERTY INDUSTRY
IMAGE
LOBBYING
LOGOS
MARKETING
RICS
STAMP DUTY
PROPERTY ISSUES