Marketing: its time to get smart
Tasso, K
Marketing: its time to get smart - 2001 - Estates Gazette (0148) 1 December 2001, 111(1) .
Discusses marketing strategy in relation to property market firms. Argues the need for a more successful policy for firms to succeed in a more competitive environment. Examines certain web sites such as from the Chartered Insitute of Marketing which are dedicated to professional marketing.
MARKETING STRATEGY
PROPERTY FIRMS
PROPERTY MARKET
E-COMMERCE
CHARTERED INSTITUTE OF MARKETING
FACILITIES MANAGEMENT
Marketing: its time to get smart - 2001 - Estates Gazette (0148) 1 December 2001, 111(1) .
Discusses marketing strategy in relation to property market firms. Argues the need for a more successful policy for firms to succeed in a more competitive environment. Examines certain web sites such as from the Chartered Insitute of Marketing which are dedicated to professional marketing.
MARKETING STRATEGY
PROPERTY FIRMS
PROPERTY MARKET
E-COMMERCE
CHARTERED INSTITUTE OF MARKETING
FACILITIES MANAGEMENT