Marketing: its time to get smart (Record no. 69139)

MARC details
000 -LEADER
fixed length control field 00918cam a2200241 4500
001 - CONTROL NUMBER
control field ABS64968
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 011219n2001 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u116064
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tasso, K
245 ## - TITLE STATEMENT
Title Marketing: its time to get smart
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2001
490 ## - SERIES STATEMENT
Series statement Estates Gazette
Volume/sequential designation (0148) 1 December 2001, 111(1)
520 ## - SUMMARY, ETC.
Summary, etc. Discusses marketing strategy in relation to property market firms. Argues the need for a more successful policy for firms to succeed in a more competitive environment. Examines certain web sites such as from the Chartered Insitute of Marketing which are dedicated to professional marketing.
590 ## - LOCAL NOTE (RLIN)
Local note ABS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING STRATEGY
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PROPERTY FIRMS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PROPERTY MARKET
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element E-COMMERCE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CHARTERED INSTITUTE OF MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element FACILITIES MANAGEMENT
9 (RLIN) 6240
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element SURVEYING SERVICES
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 19/12/2001   ABS64968 116064-1001 06/08/2019 1 06/08/2019 Journal article