The Barbour Report 2002
The Barbour Report 2002
- 2002
- CICA Bulletin (83) Autumn 2002, 10(1) .
The "Barbour Report" 2002 aims to provide manufacturers with a better understanding of how the web can be better utilised to meet their customers' needs profitably. UK building product manufacturers have invested large sums in developing electronic sources to promote their products, but often the investment has not delivered the anticipated return. This article looks at some of the current obstacles limiting the growth of internet usage. http://www.barbour-index.co.uk
BUILDING PRODUCTS
MANUFACTURERS
INVESTMENT
INTERNET
E-COMMERCE
BARBOUR REPORT
PRODUCT INFORMATION
The "Barbour Report" 2002 aims to provide manufacturers with a better understanding of how the web can be better utilised to meet their customers' needs profitably. UK building product manufacturers have invested large sums in developing electronic sources to promote their products, but often the investment has not delivered the anticipated return. This article looks at some of the current obstacles limiting the growth of internet usage. http://www.barbour-index.co.uk
BUILDING PRODUCTS
MANUFACTURERS
INVESTMENT
INTERNET
E-COMMERCE
BARBOUR REPORT
PRODUCT INFORMATION