Special report: Roadside
Special report: Roadside
- 2002
- Property Week 67(48) 13 December 2002, 39-46(5) .
Special report on property specific to roadsides. "Driving ambitions" examines examples of experiential retail - VW's Autostadt in Wolfsburg, Germany and Land Rover's adventure zone at Blue water, Kent. These centres allow (car) manufacturers to show their full product range under one roof with full customer interaction and a fun environment. "All change at the pumps" describes the commercial evolution of petrol stations from just pumps to the full forecourt retail offer competing with supermarkets. and indicates future developments.
ROADSIDE FACILITIES
GERMANY
MARKETING
EXPERIENTIAL RETAIL
PROPERTY-COMMERCIAL PROPERTY-RETAIL PROPERTY-RETAIL PROPERTY MARKET
PETROL FILLING STATIONS
PETROL FORECOURTS
Special report on property specific to roadsides. "Driving ambitions" examines examples of experiential retail - VW's Autostadt in Wolfsburg, Germany and Land Rover's adventure zone at Blue water, Kent. These centres allow (car) manufacturers to show their full product range under one roof with full customer interaction and a fun environment. "All change at the pumps" describes the commercial evolution of petrol stations from just pumps to the full forecourt retail offer competing with supermarkets. and indicates future developments.
ROADSIDE FACILITIES
GERMANY
MARKETING
EXPERIENTIAL RETAIL
PROPERTY-COMMERCIAL PROPERTY-RETAIL PROPERTY-RETAIL PROPERTY MARKET
PETROL FILLING STATIONS
PETROL FORECOURTS