Special report: Roadside
Series: Property Week ; 67(48) 13 December 2002, 39-46(5)Publication details: 2002Subject(s): Summary: Special report on property specific to roadsides. "Driving ambitions" examines examples of experiential retail - VW's Autostadt in Wolfsburg, Germany and Land Rover's adventure zone at Blue water, Kent. These centres allow (car) manufacturers to show their full product range under one roof with full customer interaction and a fun environment. "All change at the pumps" describes the commercial evolution of petrol stations from just pumps to the full forecourt retail offer competing with supermarkets. and indicates future developments.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS66300 (Browse shelf(Opens below)) | 1 | Available | 120926-1001 |
Special report on property specific to roadsides. "Driving ambitions" examines examples of experiential retail - VW's Autostadt in Wolfsburg, Germany and Land Rover's adventure zone at Blue water, Kent. These centres allow (car) manufacturers to show their full product range under one roof with full customer interaction and a fun environment. "All change at the pumps" describes the commercial evolution of petrol stations from just pumps to the full forecourt retail offer competing with supermarkets. and indicates future developments.