Taking the shopping centre online: new models in e-commerce
Dixon, Timothy
Taking the shopping centre online: new models in e-commerce - 2005 - Property Management 23(2) 2005, 97-109 (12) .
Provides a brief resume of previous research analysing the impact of e-commerce on retail real estates and examines the marketing role of the internet for shopping centre managers and retail landlords. Highlights the importance of considering online sales within a multi-channel approach to retailing. Identifies two types of shopping centre models: centre-led and brand- or marketing-led. Concludes that use of the internet has become a key part of the retail marketing mix and will affect how landlords structure their retail property to defray potential risks.
Taking the shopping centre online: new models in e-commerce - 2005 - Property Management 23(2) 2005, 97-109 (12) .
Provides a brief resume of previous research analysing the impact of e-commerce on retail real estates and examines the marketing role of the internet for shopping centre managers and retail landlords. Highlights the importance of considering online sales within a multi-channel approach to retailing. Identifies two types of shopping centre models: centre-led and brand- or marketing-led. Concludes that use of the internet has become a key part of the retail marketing mix and will affect how landlords structure their retail property to defray potential risks.