Taking the shopping centre online: new models in e-commerce
Language: English Series: Property Management ; 23(2) 2005, 97-109 (12)Publication details: 2005Subject(s): Summary: Provides a brief resume of previous research analysing the impact of e-commerce on retail real estates and examines the marketing role of the internet for shopping centre managers and retail landlords. Highlights the importance of considering online sales within a multi-channel approach to retailing. Identifies two types of shopping centre models: centre-led and brand- or marketing-led. Concludes that use of the internet has become a key part of the retail marketing mix and will affect how landlords structure their retail property to defray potential risks.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | L129695 (Browse shelf(Opens below)) | 1 | Available | 129695-1001 |
Provides a brief resume of previous research analysing the impact of e-commerce on retail real estates and examines the marketing role of the internet for shopping centre managers and retail landlords. Highlights the importance of considering online sales within a multi-channel approach to retailing. Identifies two types of shopping centre models: centre-led and brand- or marketing-led. Concludes that use of the internet has become a key part of the retail marketing mix and will affect how landlords structure their retail property to defray potential risks.