E-marketing - making it your business

Miller, Nigel

E-marketing - making it your business - 2006 - Agreement 13(4) August 2006,32-33(2) .

Warns agents now using Short Message Service messaging to alert prospective tenants of properties new to the market that it like other forms of electronic marketing is heavily regulated. Looks at the impact on e-marketing of the Data Protection Act 1998, the Electronic Commerce (EC Directive) Regulations 2002 and the Privacy and Electronic Communications (EC Directive) Regulations 2003. Offers some practice tips.


DATA PROTECTION ACT 1998
ELECTRONIC COMMERCE (EC DIRECTIVE) REGULATIONS 2002
PRIVACY AND ELECTRONIC COMMUNICATIONS (EC DIRECTIVE) REGULATIONS 2003


United Kingdom--