E-marketing - making it your business (Record no. 77651)

MARC details
000 -LEADER
fixed length control field 01120cab a2200229 4500
001 - CONTROL NUMBER
control field ##L134788
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060831n2006 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u134788
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Miller, Nigel
245 00 - TITLE STATEMENT
Title E-marketing - making it your business
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2006
490 #0 - SERIES STATEMENT
Series statement Agreement
Volume/sequential designation 13(4) August 2006,32-33(2)
520 ## - SUMMARY, ETC.
Summary, etc. Warns agents now using Short Message Service messaging to alert prospective tenants of properties new to the market that it like other forms of electronic marketing is heavily regulated. Looks at the impact on e-marketing of the Data Protection Act 1998, the Electronic Commerce (EC Directive) Regulations 2002 and the Privacy and Electronic Communications (EC Directive) Regulations 2003. Offers some practice tips.
590 ## - LOCAL NOTE (RLIN)
Local note IKA050906
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element DATA PROTECTION ACT 1998
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ELECTRONIC COMMERCE (EC DIRECTIVE) REGULATIONS 2002
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PRIVACY AND ELECTRONIC COMMUNICATIONS (EC DIRECTIVE) REGULATIONS 2003
651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name United Kingdom
Chronological subdivision
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element PROPERTY-RESIDENTIAL PROPERTY-RESIDENTIAL PROPERTY AGENCY
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 31/08/2006   L134788 134788-1001 06/08/2019 1 06/08/2019 Journal article