Promoting your business dispelling marketing myths
Thurlow, Alan
Promoting your business dispelling marketing myths - 2008 - Letting Update Journal 15(4) January 2008, 22-23(3) .
Discusses the best ways to define and market a product or service. Suggests ways in which letting agents might better achieve this. Suggests the creation of an image and appropriate use of a website. Covers press relationships and advertising. Discusses other kinds of advertising including letting boards. Suggests other advertising methods. Also covers the opportunities offered by seminars. Discusses planning and budgeting for these factors and what proportion of income might be assigned to them.
International
Promoting your business dispelling marketing myths - 2008 - Letting Update Journal 15(4) January 2008, 22-23(3) .
Discusses the best ways to define and market a product or service. Suggests ways in which letting agents might better achieve this. Suggests the creation of an image and appropriate use of a website. Covers press relationships and advertising. Discusses other kinds of advertising including letting boards. Suggests other advertising methods. Also covers the opportunities offered by seminars. Discusses planning and budgeting for these factors and what proportion of income might be assigned to them.
International