Layer or top-up? why European hotel investors should include revenue management in their investment decisions
Sarheim, Sara
Layer or top-up? why European hotel investors should include revenue management in their investment decisions - 2008 - Journal of Retail and Leisure Property 7(4) 2008, 265-273(9) .
Explores the relationship between the different revenue management strategies applied to limited, focused and full service hotels and the resulting variations in revenue per available room performance. Considers what can be learned from the US experience of different revenue management strategies. Concludes that the European hotel industry is changing rapidly, having become more segmented and that this means that investors have more choice where to invest.
Europe
Layer or top-up? why European hotel investors should include revenue management in their investment decisions - 2008 - Journal of Retail and Leisure Property 7(4) 2008, 265-273(9) .
Explores the relationship between the different revenue management strategies applied to limited, focused and full service hotels and the resulting variations in revenue per available room performance. Considers what can be learned from the US experience of different revenue management strategies. Concludes that the European hotel industry is changing rapidly, having become more segmented and that this means that investors have more choice where to invest.
Europe