Shopping for a new experience
Jones, Peter
Shopping for a new experience - 2009 - Town & Country Planning 78(1) January 2009, 42-46(5) .
In this article the authors describe the spread of 'experience retailing' (also mentioned descriptively as 'shopping led entertainment') and discuss the prospects for the spread of retailing linked to additional lifestyle services in branches (for example, in-store product testing, the use of wireless Internet areas and the like). In concluding, the authors state that there is a clear niche for this sort of retailing, where customers are treated as guests and are encouraged to make a real connection with the brands involved. This statement is made with qualifications and they are quick to suggest that there is a limit to the spread of retailer types that can run such operations and that the costs need to be considered as they are very different from traditional business models.
United Kingdom--
Shopping for a new experience - 2009 - Town & Country Planning 78(1) January 2009, 42-46(5) .
In this article the authors describe the spread of 'experience retailing' (also mentioned descriptively as 'shopping led entertainment') and discuss the prospects for the spread of retailing linked to additional lifestyle services in branches (for example, in-store product testing, the use of wireless Internet areas and the like). In concluding, the authors state that there is a clear niche for this sort of retailing, where customers are treated as guests and are encouraged to make a real connection with the brands involved. This statement is made with qualifications and they are quick to suggest that there is a limit to the spread of retailer types that can run such operations and that the costs need to be considered as they are very different from traditional business models.
United Kingdom--