Shopping for a new experience
Language: English Series: Town & Country Planning ; 78(1) January 2009, 42-46(5)Publication details: 2009Subject(s): Summary: In this article the authors describe the spread of 'experience retailing' (also mentioned descriptively as 'shopping led entertainment') and discuss the prospects for the spread of retailing linked to additional lifestyle services in branches (for example, in-store product testing, the use of wireless Internet areas and the like). In concluding, the authors state that there is a clear niche for this sort of retailing, where customers are treated as guests and are encouraged to make a real connection with the brands involved. This statement is made with qualifications and they are quick to suggest that there is a limit to the spread of retailer types that can run such operations and that the costs need to be considered as they are very different from traditional business models.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | L146703 (Browse shelf(Opens below)) | 1 | Available | 146703-1001 |
In this article the authors describe the spread of 'experience retailing' (also mentioned descriptively as 'shopping led entertainment') and discuss the prospects for the spread of retailing linked to additional lifestyle services in branches (for example, in-store product testing, the use of wireless Internet areas and the like). In concluding, the authors state that there is a clear niche for this sort of retailing, where customers are treated as guests and are encouraged to make a real connection with the brands involved. This statement is made with qualifications and they are quick to suggest that there is a limit to the spread of retailer types that can run such operations and that the costs need to be considered as they are very different from traditional business models.