I'm with the brand...
I'm with the brand...
- 2012
- Property Week 78(22) 1 June 2012, 32-34(2) .
Shopping centre landlords are focusing on corporate branding to leverage their profiles and compete with the Westfield effect - up to 60m shoppers expected in 2012 to the two London sites with a spend of £2bn. Presents Yellowdoor's Peter Cross's tips for branding. Retailers are already implementing digital technologies to promote their brands to consumers both in-store and via e-retailing. Shopping centre landlords need to follow the lead of retail tenants to remain competitive.
England
Shopping centre landlords are focusing on corporate branding to leverage their profiles and compete with the Westfield effect - up to 60m shoppers expected in 2012 to the two London sites with a spend of £2bn. Presents Yellowdoor's Peter Cross's tips for branding. Retailers are already implementing digital technologies to promote their brands to consumers both in-store and via e-retailing. Shopping centre landlords need to follow the lead of retail tenants to remain competitive.
England