I'm with the brand... (Record no. 84081)

MARC details
000 -LEADER
fixed length control field 00938cab a22001935a 4500
001 - CONTROL NUMBER
control field L156564
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120611e2012 xxk 000 0 eng d
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u156564
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
110 2# - MAIN ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Spybey, Kat
9 (RLIN) 6085
245 00 - TITLE STATEMENT
Title I'm with the brand...
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2012
490 #0 - SERIES STATEMENT
Series statement Property Week
Volume/sequential designation 78(22) 1 June 2012, 32-34(2)
520 ## - SUMMARY, ETC.
Summary, etc. Shopping centre landlords are focusing on corporate branding to leverage their profiles and compete with the Westfield effect - up to 60m shoppers expected in 2012 to the two London sites with a spend of £2bn. Presents Yellowdoor's Peter Cross's tips for branding. Retailers are already implementing digital technologies to promote their brands to consumers both in-store and via e-retailing. Shopping centre landlords need to follow the lead of retail tenants to remain competitive.
590 ## - LOCAL NOTE (RLIN)
Local note KA
651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name England
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Commercial property
9 (RLIN) 6227
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 11/06/2012   L156564 156564-3001 06/08/2019 1 06/08/2019 Journal article