Name dropping
Gardiner, Joey
Name dropping - Building (281) 18 September 2015, 22-23(2) .
In the week that the EC Harris name was dropped as part of Arcadis' global rebrand, Building looks at why the historic names are disappearing from construction and discussed whether the benefits of rebranding outweigh the risks.
BRAND IDENTITY
BRAND NAMES
BRAND DECISIONS
United Kingdom
Name dropping - Building (281) 18 September 2015, 22-23(2) .
In the week that the EC Harris name was dropped as part of Arcadis' global rebrand, Building looks at why the historic names are disappearing from construction and discussed whether the benefits of rebranding outweigh the risks.
BRAND IDENTITY
BRAND NAMES
BRAND DECISIONS
United Kingdom