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Name dropping

By: Language: English Series: Building ; (281) 18 September 2015, 22-23(2)Subject(s): Summary: In the week that the EC Harris name was dropped as part of Arcadis' global rebrand, Building looks at why the historic names are disappearing from construction and discussed whether the benefits of rebranding outweigh the risks.
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Item type Current library Call number Copy number Status Barcode
Journal article London Journal article L159039 (Browse shelf(Opens below)) 1 Available 159039-1001

In the week that the EC Harris name was dropped as part of Arcadis' global rebrand, Building looks at why the historic names are disappearing from construction and discussed whether the benefits of rebranding outweigh the risks.