Construction marketing: a professional approach.
Pearce, Paul
Construction marketing: a professional approach. - London Thomas Telford 1992 - 138p. ; 24cm.
Practical guidance on marketing strategy, making use of information, developing personal relationships with customers, designing publicity material and conducting a marketing audit. Aimed at senior management, engineers and other professionals.
0727716522
BUILDING INDUSTRY
658.80969
Construction marketing: a professional approach. - London Thomas Telford 1992 - 138p. ; 24cm.
Practical guidance on marketing strategy, making use of information, developing personal relationships with customers, designing publicity material and conducting a marketing audit. Aimed at senior management, engineers and other professionals.
0727716522
BUILDING INDUSTRY
658.80969