Creating new clients : marketing and selling professional services.
Walker, Kevin
Creating new clients : marketing and selling professional services. - London Cassell 1998 - xii,196p. ; 25cm.
Outlines the skills required for success in marketing the professional service firm. The authors work for the PACE Partnership and have developed the PACE Pipeline model which enables the reader to identify actions which will ensure a flow of work from new and existing clients and to plan and manage the activities required to stimulate the flow.
0304704253
PACE PIPELINE MODEL
PROFESSIONAL FIRMS
PROFESSIONAL SERVICES
SELLING
658.8
Creating new clients : marketing and selling professional services. - London Cassell 1998 - xii,196p. ; 25cm.
Outlines the skills required for success in marketing the professional service firm. The authors work for the PACE Partnership and have developed the PACE Pipeline model which enables the reader to identify actions which will ensure a flow of work from new and existing clients and to plan and manage the activities required to stimulate the flow.
0304704253
PACE PIPELINE MODEL
PROFESSIONAL FIRMS
PROFESSIONAL SERVICES
SELLING
658.8