Is the internet a lucrative investment for the farm tourism industry? A test case for Herefordshire and Shropshire, UK (Record no. 101879)

MARC details
000 -LEADER
fixed length control field 02386cam a2200277 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020131n2002 000 0 eng u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1842190873
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 1354-506X
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u116560
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 381.45000285
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Warren-Smith, Izzy
245 ## - TITLE STATEMENT
Title Is the internet a lucrative investment for the farm tourism industry? A test case for Herefordshire and Shropshire, UK
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. RICS Foundation
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 12p.
Dimensions 30cm.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price £5
490 ## - SERIES STATEMENT
Series statement RICS Foundation Research Papers
Volume/sequential designation 4(7)
520 ## - SUMMARY, ETC.
Summary, etc. The advent of information technology has opened up new marketing opportunities for small rural firms in the UK, many of which have limited resources for marketing. Websites are relatively easy and inexpensive to construct, and as a result many small firms are now advertising using the internet. Small farm tourism accommodation enterprises are one such group. Increasing use of the internet appears to be having both positive and negative socio-economic effects, not only on the individuals who use it, but also on the communities in which they live. Indications are that increased internet usage can increase isolation. However, it is also acknowledged that the internet may be able to provide opportunities which may be beneficial both socially and economically, such as advice and business. In the case of farm tourism accommodation providers, for example, it may provide an invaluable opportunity for additional marketing, as well as providing the basis for new business ventures. In Shropshire and Herefordshire, a large number of farms have diversified into tourism accommodation. Some advertise on the internet, whilst others have remained with the more traditional forms of marketing. This paper attempts to evaluate the relative success of internet usage within 'on-farm-but-non-farm' enterprises. Initial findings of the study show that, as with micro- and small enterprises in both Australia and the USA, it is the perceived and prospective, rather than the actual, benefits that are driving internet uptake. [Taken from Research Paper].
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element FARM DIVERSIFICATION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TOURISM
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element INFORMATION TECHNOLOGY-INTERNET
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pescod, Julie
710 ## - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Royal Institution of Chartered Surveyors
Subordinate unit Foundation
9 (RLIN) 4173
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
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Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London RICS Boxes 06/06/2002   RICS 2003/13 30065934 06/08/2019 1 06/08/2019 Archive
    Dewey Decimal Classification     London London RICS Boxes 06/06/2002   RICS 2003/13 30065935 06/08/2019 2 06/08/2019 Reference material
    Dewey Decimal Classification     London London RICS Boxes 06/06/2002   RICS 2003/13 30065936 06/08/2019 3 06/08/2019 Book