The advent of information technology has opened up new marketing opportunities for small rural firms in the UK, many of which have limited resources for marketing. Websites are relatively easy and inexpensive to construct, and as a result many small firms are now advertising using the internet. Small farm tourism accommodation enterprises are one such group. Increasing use of the internet appears to be having both positive and negative socio-economic effects, not only on the individuals who use it, but also on the communities in which they live. Indications are that increased internet usage can increase isolation. However, it is also acknowledged that the internet may be able to provide opportunities which may be beneficial both socially and economically, such as advice and business. In the case of farm tourism accommodation providers, for example, it may provide an invaluable opportunity for additional marketing, as well as providing the basis for new business ventures. In Shropshire and Herefordshire, a large number of farms have diversified into tourism accommodation. Some advertise on the internet, whilst others have remained with the more traditional forms of marketing. This paper attempts to evaluate the relative success of internet usage within 'on-farm-but-non-farm' enterprises. Initial findings of the study show that, as with micro- and small enterprises in both Australia and the USA, it is the perceived and prospective, rather than the actual, benefits that are driving internet uptake. [Taken from Research Paper].