Doing social media strategically (Record no. 121080)

MARC details
000 -LEADER
fixed length control field 01077nas a22002177a 4500
001 - CONTROL NUMBER
control field K121080
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190809b2019 ||||| |||| 00| 0 eng d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal author Penkals, Jowita
245 ## - TITLE STATEMENT
Title Doing social media strategically
490 ## - SERIES TITLE
Series statement RICS Property Journal
Volume July/August 2019, 8-9(2)
520 ## - ABSTRACT
Abstract With social media use growing in prominence and importance, examines how real estate companies should take the opportunities it presents to support business growth. Provides some useful data statistics showing how social media can influence business.. Concludes with case study showing how Kinney Green , an independent firm of chartered surveyors and property consultants has used social media to increase brand awareness and update the company’s image.
650 ## - KEYWORDS
Keywords SOCIAL MEDA
650 ## - KEYWORDS
Keywords BRAND
650 ## - KEYWORDS
Keywords IMAGE
650 ## - KEYWORDS
Keywords MARKETING
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name United Kingdom 1973
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
9 (RLIN) 6226
Topical term or geographic name as entry element Business and management
856 ## - ONLINE RESOURCE
Uniform Resource Identifier https://issuu.com/ricsmodus/docs/property_journal_july-aug_2019/
Public note Click here to view at issuu.com
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Date last seen Price effective from Koha item type
        Virtual Virtual Online 09/08/2019   09/08/2019 09/08/2019 Journal article