How to capture more in the web (Record no. 67559)

MARC details
000 -LEADER
fixed length control field 01351cam a2200241 4500
001 - CONTROL NUMBER
control field ABS64155
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000000n2001 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u113396
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tasso, K
245 ## - TITLE STATEMENT
Title How to capture more in the web
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2001
490 ## - SERIES STATEMENT
Series statement Estates Gazette
Volume/sequential designation (0125) 23 June 2001, 138-139(2)
520 ## - SUMMARY, ETC.
Summary, etc. Questions whether property companies are using the internet to their best advantage to effectively market new buildings and services. Suggests that many property websites are unimaginative, fail to draw in their target audience and take too long to download. Considers key ways of improving property websites which include speed and simplicity, greater innovation and user interaction, more comprehensive property databases and general content, and extra services such as rating calculators and online quotes for business mortgages. Outlines ten techniques for successful web marketing and highlights the advantages of establishing an online community. Concludes with suggestions of how to monitor the effectiveness of a firm's website.
590 ## - LOCAL NOTE (RLIN)
Local note ABS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PROPERTY INDUSTRY
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element WEBSITES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element INTERNET
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PROPERTY SERVICES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PROPERTY-COMMERCIAL PROPERTY
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element INFORMATION TECHNOLOGY-INTERNET
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 03/07/2001   ABS64155 113396-1001 06/08/2019 1 06/08/2019 Journal article