How to capture more in the web
Series: Estates Gazette ; (0125) 23 June 2001, 138-139(2)Publication details: 2001Subject(s): Summary: Questions whether property companies are using the internet to their best advantage to effectively market new buildings and services. Suggests that many property websites are unimaginative, fail to draw in their target audience and take too long to download. Considers key ways of improving property websites which include speed and simplicity, greater innovation and user interaction, more comprehensive property databases and general content, and extra services such as rating calculators and online quotes for business mortgages. Outlines ten techniques for successful web marketing and highlights the advantages of establishing an online community. Concludes with suggestions of how to monitor the effectiveness of a firm's website.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS64155 (Browse shelf(Opens below)) | 1 | Available | 113396-1001 |
Questions whether property companies are using the internet to their best advantage to effectively market new buildings and services. Suggests that many property websites are unimaginative, fail to draw in their target audience and take too long to download. Considers key ways of improving property websites which include speed and simplicity, greater innovation and user interaction, more comprehensive property databases and general content, and extra services such as rating calculators and online quotes for business mortgages. Outlines ten techniques for successful web marketing and highlights the advantages of establishing an online community. Concludes with suggestions of how to monitor the effectiveness of a firm's website.