Doers and thinkers required (Record no. 69989)

MARC details
000 -LEADER
fixed length control field 01017cam a2200229 4500
001 - CONTROL NUMBER
control field ABS65331
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020416n2002 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u117512
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tasso, K
245 ## - TITLE STATEMENT
Title Doers and thinkers required
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2002
490 ## - SERIES STATEMENT
Series statement Estates Gazette
Volume/sequential designation (0210) 9 March 2002, 139(1)
520 ## - SUMMARY, ETC.
Summary, etc. Considers the role of marketers within property firms and discusses their relationship with the property team. Queries whether marketers are there to be involved in strategic thinking or to stay focused on producing brochures and websites. Suggests that the marketing team should also look at account management and business development, and that property firms should utilise their range of skills. Includes opinions from industry players.
590 ## - LOCAL NOTE (RLIN)
Local note ABS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CORPORATE INFORMATION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETERS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PROPERTY INDUSTRY
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element STRATEGIC MANAGEMENT
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT-BUSINESS MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 16/04/2002   ABS65331 117512-1001 06/08/2019 1 06/08/2019 Journal article