Doers and thinkers required
Series: Estates Gazette ; (0210) 9 March 2002, 139(1)Publication details: 2002Subject(s): Summary: Considers the role of marketers within property firms and discusses their relationship with the property team. Queries whether marketers are there to be involved in strategic thinking or to stay focused on producing brochures and websites. Suggests that the marketing team should also look at account management and business development, and that property firms should utilise their range of skills. Includes opinions from industry players.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS65331 (Browse shelf(Opens below)) | 1 | Available | 117512-1001 |
Considers the role of marketers within property firms and discusses their relationship with the property team. Queries whether marketers are there to be involved in strategic thinking or to stay focused on producing brochures and websites. Suggests that the marketing team should also look at account management and business development, and that property firms should utilise their range of skills. Includes opinions from industry players.