Spreading the word (Record no. 71860)

MARC details
000 -LEADER
fixed length control field 01094cam a2200217 4500
001 - CONTROL NUMBER
control field ABS66294
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030103n2002 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u120893
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ross, M
245 ## - TITLE STATEMENT
Title Spreading the word
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2002
490 ## - SERIES STATEMENT
Series statement Regeneration and Renewal
Volume/sequential designation 4 October 2002, 19-21(2)
520 ## - SUMMARY, ETC.
Summary, etc. Reports on the vital role marketing and public relations play in regeneration schemes. Due to new governmental regeneration schemes, area based initiatives (ABIs), skills are needed in keeping customers at the centre of plans and projects. For example in community renewal projects communications professionals need to ensure stakeholders are working together. In addition marketing is required to change the image of a neighbourhood and promote the value of the project. These skills need to be internalised in regeneration organisations or imported from external PR firms.
590 ## - LOCAL NOTE (RLIN)
Local note ABS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element REGENERATION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element REGENERATION SCHEMES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLIC RELATIONS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element STRATEGY
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element REGENERATION
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 03/01/2003   ABS66294 120893-1001 06/08/2019 1 06/08/2019 Journal article