Spreading the word
Series: Regeneration and Renewal ; 4 October 2002, 19-21(2)Publication details: 2002Subject(s): Summary: Reports on the vital role marketing and public relations play in regeneration schemes. Due to new governmental regeneration schemes, area based initiatives (ABIs), skills are needed in keeping customers at the centre of plans and projects. For example in community renewal projects communications professionals need to ensure stakeholders are working together. In addition marketing is required to change the image of a neighbourhood and promote the value of the project. These skills need to be internalised in regeneration organisations or imported from external PR firms.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS66294 (Browse shelf(Opens below)) | 1 | Available | 120893-1001 |
Reports on the vital role marketing and public relations play in regeneration schemes. Due to new governmental regeneration schemes, area based initiatives (ABIs), skills are needed in keeping customers at the centre of plans and projects. For example in community renewal projects communications professionals need to ensure stakeholders are working together. In addition marketing is required to change the image of a neighbourhood and promote the value of the project. These skills need to be internalised in regeneration organisations or imported from external PR firms.