On the market and on the air (Record no. 72926)

MARC details
000 -LEADER
fixed length control field 01130cam a2200241 4500
001 - CONTROL NUMBER
control field ABS66817
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030625n2003 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u122746
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Norwood, G.
245 ## - TITLE STATEMENT
Title On the market and on the air
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2003
490 ## - SERIES STATEMENT
Series statement Estates Gazette
Volume/sequential designation (0321) 24 May 2003, 178-179(2)
520 ## - SUMMARY, ETC.
Summary, etc. Looks at an innovative digital television channel, TheMoveChannel.TV, which will allow estate agents to advertise homes for sale in one-minute slots viewable on Sky Digital from September 2003. Describes how its broadcast day will be divided into 15 one-hour segments and lists on-air advertising rates. Considers the positive marketing advantages of the rolling video format, US experience in this area as well as presenting some not so positive reactions from certain major players in the market.
590 ## - LOCAL NOTE (RLIN)
Local note ABS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PROPERTY MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PROPERTY SALES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ESTATE AGENCY
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element THEMOVECHANNEL.TV
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element DIGITAL TV
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TELEVISION
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element PROPERTY-RESIDENTIAL PROPERTY-RESIDENTIAL PROPERTY MARKET
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 25/06/2003   ABS66817 122746-1001 06/08/2019 1 06/08/2019 Journal article