EG marketing (Record no. 76443)

MARC details
000 -LEADER
fixed length control field 00899cab a2200217 4500
001 - CONTROL NUMBER
control field ##L132442
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060208n2006 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u132442
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Batham, Matthew
245 00 - TITLE STATEMENT
Title EG marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2006
490 #0 - SERIES STATEMENT
Series statement Estates Gazette
Volume/sequential designation (0605) 4 February 2006, 115-129(10)
520 ## - SUMMARY, ETC.
Summary, etc. Group of articles emphasising the importance of marketing to surveyors and other property professionals: "Out from the crowd" explains the theory of effective campaigning; "In a virtual world" focuses on online marketing; "Image conscious" looks at the key role of branding, and "Market forces" ask to what extent marketing has become part of a surveyor's job.
590 ## - LOCAL NOTE (RLIN)
Local note IKA140206
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT-BUSINESS MANAGEMENT
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Taylor, Andrew
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Higginbottom, Karen
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Harris, David
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 08/02/2006   L132442 132442-1001 06/08/2019 1 06/08/2019 Journal article