Marketing the niche professional firm - part 1
Language: English Series: Professional Practice Management ; 14(5) May 1996, 75-76(2)Publication details: 1996Subject(s): Summary: The first of a two part article outlining the issues to be considered when marketing a specialist professional firm. Covers how to develop a strategic plan and allocating a marketing budget.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS55411 (Browse shelf(Opens below)) | 1 | Available | 16252-1001 |
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The first of a two part article outlining the issues to be considered when marketing a specialist professional firm. Covers how to develop a strategic plan and allocating a marketing budget.